propositions

All of us in business are continually pondering of how to stay ahead of our opponents, but what really is competitive advantage? Advertising professionals usually call a business’ competitive edge their “unique selling proposition,” or USP. An method is unique only in the context of our opponents’ advertising messages. “Shop” the competition, be open-minded about your product, and never stop on the lookout for ways to make your product stand out.\n\nWhen a company scrutinizes markets carefully it incessantly finds that there are distinct “value segments”. In other words, completely different groups of shoppers throughout the whole market attach completely different …