pupil

There are three forms of taxidermist: the hobbyist, the industrial taxidermist, and the competitor. Advertising professionals usually call a business’ competitive edge their “unique selling proposition,” or USP. An method is unique only in the context of our opponents’ advertising messages. “Shop” the competition, be open-minded about your product, and never stop on the lookout for ways to make your product stand out.\n\nWhen a company scrutinizes markets carefully it incessantly finds that there are distinct “value segments”. In other words, completely different groups of shoppers throughout the whole market attach completely different importance to completely different benefits.\n\nIt is software …